Perceptional is a new way to conduct user interviews and understand your end users' perception of your business, product, or feature. Perceptional allows you to send an engaging, context-aware chatbot experience to conduct interviews with your end users through text or audio conversations (audio coming soon). As your end users complete these interviews, Perceptional summarizes the qualitative data to provide real-time, in-depth insights - combing the best aspects of online surveys and traditional user interviews.

Online surveys, especially those with open-ended qualitative questions, receive low engagement that often lack sufficient depth for meaningful decision-making. With Perceptional, your end users can have engaging, context-aware, and in-depth conversational interviews that have been demonstrated to increase response rate and response depth. While Perceptional is a great tool to get actionable insights, much faster than traditional interview methods, it is not meant to entirely replace traditional research. Rather, our customers use Perceptional to augment their existing research practices to provide more ways to effectively engage with their end users.

Creating your first AI chatbot user interview takes less than 5 minutes. Perceptional will require your research objective and questions to get started. You can then easily share a link to the Perceptional AI chatbot with your end users through email, newsletter, or your distribution method of choice. As expected, you'll definitely be able to preview and test the user experience before sharing it with your end users.

As your end users engage with the Perceptional AI chatbot, we analyze the transcript of those conversations using our carefully fine-tuned artificial intelligence model. To ensure you have actionable insights at the individual and aggregate level, we provide you with summaries of each user interview transcript as well as key insights from all conversations in a single research project. This means you no longer have to spend hours analyzing data and extracting insights to make decisions. Additional insights in Perceptional such as themes, problems, opportunities, sentiments and much more will also be available.

You shouldn't blindly trust insights from any AI model. Our goal is to take an AI-first approach to make the user interview process faster and more convenient. However, we encourage you to balance the use of Perceptional with other research methods to ensure that you have a robust user and product research program in your organization. That being said, customers using Perceptional have saved hundreds of hours per week in their product research process.